We love the idea of fashion that lasts a lifetime.

In our collections we create timeless pieces without too many influences of trends and seasons, because we want our garments to be worn anytime, anywhere. It should be in your wardrobe for life and become the future’s vintage.

We design each piece with luxurious, unique fabrics and hand-finished details that will make the wearer cherish it forever. Our core business consists of upcycled items which are made of used and waste materials. In addition, we use raw materials such as silk and cotton to ensure the longevity of our clothes. These natural fibres are strong, biodegradable and do not contribute to micro-plastic pollution.

Our products are ethically hand-produced items made in tiny runs to ensure we do not generate any fashion waste.

Our ‘almost perfect’ selection  is an important part of our sustainability policy. This collection contains items with minor defects and are therefore on sale at a discount. This way we give these products a chance to be sold, because we don’t want to throw anything away.


At Indi Rose we work together with respected, local (mostly family owned), ateliers and celebrate the extraordinary skills of the artisans who make our clothes. We build relationships with the people who produce Atelier Indi Rose products and truly care for our our partners. Our aim is to provide meaningful work for the makers and artisans who create our clothes.

Indi Rose is partner of NGO The Blue House Project, where we help to transform lives of disadvantaged families in Pushkar through Education, Employment and Basic Life Needs.

The BHP is a grassroots non-profit organization, led by Dutch founder Jaira Sona Chin with the support of a local team in Pushkar – India.

The Blue House Project is a non-profit organization founded to support disadvantaged families living in tents in the desert of Pushkar (Rajasthan – India). The families live in a tent camp and belong to the Scheduled Castes who are deprived of basic needs, stable income and education. The BHP strives to raise family living standards and break the intergenerational cycle of poverty. 

Atelier Indi Rose makes a yearly donation to support families with basic life needs needs, such as monthly food, housing, gas stoves, health care, clothing and water tanks. Besides, we support education, because it can change a child’s life and future.The more inclusive the reach of education, the more likely it is that even the poorest will have a chance of overcome poverty.

Read more about The Blue House Project at